News Release

WINNEBAGO INDUSTRIES HONORS DEALERS WITH THE PRESTIGIOUS CIRCLE OF EXCELLENCE AWARD

FOREST CITY, IOWA, May 15, 2008 – [b/Winnebago Industries, Inc.[/b], manufacturer of Winnebago®, Itasca® and ERA™ brand motor homes, is pleased to announce its Circle of Excellence dealerships for 2008.

Winnebago Industries established the industry’s first dealer excellence program in 1986 in order to recognize select dealers for excellence in customer satisfaction. At Winnebago Industries’ annual Dealer Days event in Las Vegas, Nevada, 139 dealers were honored with the Circle of Excellence award in recognition of their excellence in customer satisfaction as it relates to the customers’ sales and service experience with the dealer.

“Winnebago Industries is pleased to recognize 139 outstanding dealers with this year’s Circle of Excellence award,” said Winnebago Industries Vice President of Sales and Marketing Roger Martin. “These dealerships have excelled in providing outstanding customer service before, during and after the sale. To achieve Circle of Excellence status, it is imperative for dealers to have knowledgeable sales personnel and qualified service technicians on staff, and these award winning dealerships do just that. They provide customers with the total RV experience, and for that reason, these dealers are deserving of this award.”

Circle of Excellence scoring is determined by rating dealers in four categories:
• A Purchase and Delivery Satisfaction Study which is direct customer feedback after the purchase of a motor home;
• A Customer Satisfaction Study which surveys customers six months after their purchase;
• A Sales and Marketing Assessment that evaluates a dealership’s sales, market share, stocking levels and participation in product training, Dealer Days and the Winnebago Itasca Travelers Club (WIT); and
• A Service Parts Assessment that evaluates a dealership’s warranty/parts inventory, service training and certified technicians, and traveling customer care.

“For the third year, Winnebago Industries has raised the standard for achieving Circle of Excellence status by increasing the minimum score required on customer satisfaction surveys,” said Martin. “None of us get better by doing the same thing year after year. You have to raise the bar if you expect to improve.”

Dealerships earning the coveted Circle of Excellence status received an award featuring three concentric circles that symbolize the interconnected relationship between the customer, dealer and Winnebago Industries.

Since its inception 22 years ago, four dealerships have achieved Circle of Excellence status each year the award has been presented. They are: (The Winnebago Industries’ brand the dealership represents is listed in parenthesis.)

• Altman’s Winnebago, Carson, California (Winnebago)
• Lazy Days R.V. Center, Inc., Seffner, Florida (Winnebago/Itasca)
• McClain’s RV Superstore OKC West, Oklahoma City, Oklahoma (Winnebago/Itasca)
• PleasureLand, Inc., St. Cloud, Minnesota (Winnebago/Itasca)

In addition to these four dealerships, following is the rest of the 2008 Circle of Excellence award winners, including six first-time award winners (indicated with an “*”).

ALABAMA
Madison RV Center, Inc., Madison (Winnebago)

ALASKA
Great Alaskan Holidays, Inc., Anchorage (Itasca)

ARIZONA
Affinity RV Service, Sales & Rentals, Prescott (Winnebago)
La Mesa RV Center, Inc., Mesa (Winnebago/Itasca)
La Mesa RV Center, Inc., Tucson (Winnebago/Itasca)

ARKANSAS
Fred & Jack Trailer Sales, Inc., Bryant (Winnebago)
New Hope RV's, Lowell (Itasca)

CALIFORNIA
Altman's Winnebago, Colton (Winnebago)
La Mesa RV Centers, Inc., Davis (Winnebago)
La Mesa RV Center, Inc., San Diego (Winnebago/Itasca)
Pan Pacific RV Centers, Inc., French Camp (Winnebago)
R. E. Barber Recreation Vehicles, Inc., Ventura (Winnebago)
Village RV, Roseville (Itasca)

COLORADO
Nolan's R.V. Center, Inc., Denver (Winnebago)
Steve Casey's Recreational Sales, Wheat Ridge (Itasca)

CONNECTICUT
Crowley RV Center, Bristol (Winnebago)

DELAWARE
Parkview Auto & Trailer Sales, Inc., Smyrna (Winnebago)

FLORIDA
Camping World RV Sales, Midway (Itasca)
Carpenter's Campers, Inc., Pensacola (Winnebago/Itasca)
Harberson RV - Pasco, LLC, Holiday (Winnebago/Itasca)
Mark's RV & Boat Sales Ft. Myers, LLC, Fort Myers (Winnebago)
Suncoast RV, Inc., Cocoa (Winnebago/Itasca)
Suncoast RV, Inc., Jacksonville (Winnebago/Itasca)
Suncoast RV, Inc., Ocala (Winnebago/Itasca)
Suncoast RV, Inc., Winter Garden (Winnebago/Itasca)

GEORGIA
Bill Waits RV Supercenter, Pooler (Winnebago)
John Bleakley RV Center, Inc., Douglasville (Winnebago/Itasca)
John Bleakley RV Center, Inc., Unadilla (Winnebago/Itasca)

IDAHO
Bodily RV, Inc, Meridian (Winnebago)

ILLINOIS
Barrington Motor Sales, Bartlett (Itasca)
Camping World RV Sales, Island Lake (Winnebago)
J & J Camper Sales, Inc., East Moline (Winnebago)
Winnebago Motor Homes & Trailer Sales, Inc., Rockford (Winnebago/Itasca)

INDIANA
Ben Davis Chevrolet Oldsmobile Buick & Pontiac, Inc., Auburn (Winnebago)
Camping World RV Sales, Greenwood (Winnebago)
Camp-Land, Inc., Burns Harbor (Winnebago)
Suncoast RV, Inc., Elkhart (Winnebago)

IOWA
Ace Fogdall, Inc., Cedar Falls (Itasca)
Harrison RV, Inc., Jefferson (Winnebago)
Johnny Ketelsen Recreation Vehicles, Inc., Hiawatha (Winnebago)
Leach Camper Sales, Inc., Council Bluffs (Winnebago)
Lichtsinn Motors, Inc., Forest City (Winnebago/Itasca)
US Adventure RV, Davenport (Winnebago/Itasca)

KANSAS
Four Seasons RV Acres, Inc., Abilene (Winnebago)
Hawleywood RV Ranch, Dodge City (Winnebago)
Olathe Ford R.V. Center, Gardner (Itasca)

LOUISIANA
Miller's RV Center, Baton Rouge (Winnebago)
Southern RV Supercenter, Bossier City (Winnebago)
Stevens RV Center, Inc., Lafayette (Winnebago)

MAINE
Motorhome & RV Super Center, Auburn (Winnebago)

MARYLAND
Beckley's Camping Center, Thurmont (Winnebago)

MASSACHUSETTS
Diamond R.V. Centre, Inc., Hatfield (Winnebago)

MICHIGAN
General RV Center, Inc., Wixom (Winnebago/Itasca)
General RV Center, Inc., Birch Run (Winnebago/Itasca)

MINNESOTA
Brambilla's, Inc., Shakopee (Itasca)
Pleasureland RV Center - North Metro, Ramsey (Winnebago)
Universal Power/Marine/RV, Rochester (Winnebago)

MISSISSIPPI
American RV Centers, Inc., Olive Branch (Winnebago)
Country Creek RV Center, Inc., Hattiesburg (Itasca)*
Johnny Bishop, Inc., Columbus (Winnebago)
Reliable RV Sales, Biloxi (Winnebago)

MISSOURI
M.B. Thomas Winnebago, St. Louis (Winnebago)
Reliable Imports & RV, Springfield (Itasca)
Trailside Campers RV Sales, Inc., Grain Valley (Winnebago)
Wheelen R-V Center, Inc., Joplin (Winnebago)

MONTANA
McCollum Modern R.V.'s, Inc., Great Falls (Winnebago/Itasca)
Pierce RV's, Billings (Winnebago)
Rangitsch Brothers LLC, Missoula (Winnebago)

NEBRASKA
Leach Camper Sales of Lincoln, Inc., Lincoln (Itasca)

NEVADA
Findlay RV, Las Vegas (Winnebago)
McKinnish Camper Corner, Carson City (Itasca)
Michael Hohl RV Center, Carson City (Winnebago)

NEW HAMPSHIRE
Campers Inn, Inc., Merrimack (Winnebago)
Hill's RVs, Center Conway (Winnebago)

NEW JERSEY
Cedar Ridge RV Center, Branchville (Winnebago)
Colonial Itasca, Lakewood (Itasca)*

NEW MEXICO
Chisolm Trail RV, Albuquerque (Itasca)
Rocky Mountain RV World, Inc., Albuquerque (Winnebago)

NEW YORK
Alpin Haus RV, Amsterdam (Winnebago)

NORTH CAROLINA
Bill Plemmons RV World, Rural Hall (Winnebago)
Howard RV Center, Wilmington (Itasca)
Tom Johnson Camping Center Charlotte, Inc., Concord (Winnebago)*
Tom Johnson Camping Center, Inc., Marion (Winnebago)

NORTH DAKOTA
PleasureLand RV Center - Fargo, Fargo (Winnebago)
Swenson, Inc., Minot (Winnebago)*

OHIO
Colerain Trailer Center, Inc., Cincinnati (Winnebago)
Farber Motors, Inc., Columbus (Winnebago/Itasca)
Lewis Auto Sales, Inc., Dayton (Itasca)
Shafer's Truck and RV Sales, Delta (Itasca)
Town and Country RV Center, Inc., Clyde (Winnebago)

OKLAHOMA
Dean's RV Superstore, Inc., Tulsa (Winnebago)

OREGON
Gresham R.V. Center, Inc., Gresham (Winnebago)
Guaranty RV Centers, Junction City (Itasca)
Olinger Travel Homes, Hillsboro (Itasca)
Olinger Travel Homes, Portland (Itasca)
Roberson RV Center, Inc., Salem (Winnebago)
The RV Corral, Inc., Eugene (Winnebago)

PENNSYLVANIA
All Seasons Recreational Vehicles, Inc., Easton (Winnebago)
Ansley & Lewis, Inc., Duncansville (Winnebago)
Ferraro Ford, Inc., North East (Winnebago/Itasca)
Harold's RV Center, Inc., Bath (Itasca)
Joe's Marine, Inc., Sayre (Winnebago)
Tom Schaeffer's Camping & Travel Center, Inc., Shoemakersville (Winnebago)
Valero Century, Inc., Delmont (Winnebago)*

RHODE ISLAND
Arlington R.V. Supercenter, Inc., East Greenwich (Winnebago)

SOUTH CAROLINA
Camper Country, Myrtle Beach (Winnebago)

SOUTH DAKOTA
Northern Hills Homes & RVs, Whitewood (Winnebago/Itasca)
Spader Camper Center, Sioux Falls (Winnebago)

TENNESSEE
Cullum & Maxey Camping Center, Inc., Nashville (Winnebago)

TEXAS
Billy Sims Trailer Town - Lubbock, Lubbock (Winnebago)
Camper Clinic, Inc., Rockport (Itasca)
Crestview RV Center, Buda (Winnebago/Itasca)
Jack Sisemore Traveland, Amarillo (Winnebago)
McClain's RV Superstore Fort Worth, Inc., Fort Worth (Itasca)
McClain's RV Superstore N. Dallas, Inc., Lake Dallas (Winnebago)
McClain's Longhorn RV, Inc., McKinney (Itasca)*
McClain's RV Rockwall, Inc., Rockwall (Winnebago)
Shady Pines RV Center, Inc., Texarkana (Winnebago)

UTAH
Motor Sportsland, Inc., Salt Lake City (Winnebago)

VIRGINIA
Reines R.V. Center, Inc., Manassas (Winnebago)
Snyder's RV, Virginia Beach (Winnebago)
T/A Safford Motors Dodge, Fredericksburg (Itasca)

VERMONT
Ehler's RV, Essex Junction (Winnebago)

WASHINGTON
I-5 Uhlmann RV, Chehalis (Winnebago)
Poulsbo RV, Inc., Poulsbo (Winnebago)
Poulsbo RV, Inc., Kent (Winnebago)
R 'N' R RV Center, Liberty Lake (Winnebago)
Roy Robinson Chevrolet-Subaru & Motorhomes, Marysville (Winnebago/Itasca)
Russ Dean Family RV Center, Pasco (Winnebago)
South Side Motors, Inc., Tacoma (Winnebago)

WISCONSIN
AOK RV Sales, Menomonie (Winnebago)
Van Boxtel RV Supermart, LLC, Green Bay (Winnebago)

CANADA

ALBERTA
Woody's RV World, Red Deer (Winnebago)

BRITISH COLUMBIA
Okanagan Travel Land, Summerland (Winnebago)

ONTARIO
Forest City Motor Homes, Ltd., Thorndale (Itasca)

Amazing, I have a hard time believing that Crestview RV in Buda, TX made the list. Maybe it is because they sell a lot of motor homes for Winnebago, it sure isn't because of there customer service and/or service department. Had my MH there several times and it comes back with more problems than when it went in.

This is hard to believe: Poulsbo RV, Inc., Poulsbo (Winnebago) made this list. They told me that two windshield washer nozzels cost $45.00.

Steve

Those awards are hard to figure. KOA gave a President's Award to their franchisee in Vernal, Utah. It was awful and when I asked for a refund, the owner slammed the money on the counter. So I wrote KOA about giving this clown a "President's Award" since he didn't care about his customers Their answer, "well each campground is an independent franchisee and we can't be responsible for them." Not even, we're sorry, we'll look in to it, here's a free coupon for a night's camping so you won't hate all KOAs forever. BTW, this is not a KOA bash, just recounting an experience with one KOA and the corporate response.

And to the point, these awards are based on something, but I am not sure it is exactly the publicly stated criteria. I agree with the writer about CrestviewRV (even the sales people have avoided me. Maybe a shower would help. ) But it would be interesting to know if there are folks for each and every Circle of Excellence recipient who feel the award is in error.